Megaventory Blog - Online Inventory Management Software, Order fulfillment and Control System
This is the company blog for megaventory, an online software that helps small businesses that buy, sell and manufacture physical products to manage sales, purchasing, manufacturing and inventory. We blog about new features and updates but also about enterprise software, small businesses, cloud computing and the industry in general.

Monday, August 21, 2017

New Feature: Invoicing And Inventory For Multiple Companies Under A Single Account

Control how your team accesses different invoices when using your online inventory management system.

If you are already using Megaventory (or even if you just have a business with more than one employees), you may be now familiar with the concept of restricting users to specific processes and modules within the software. Because we understand your need for privacy settings and varying access levels for each and every individual team member, one of the very first developments in Megaventory was the ability of administrator users to grant different levels of access to their accounts.

The usefulness of this feature can be illustrated in the following example of a franchise chain:

A franchise store owner may have access to issue orders and view reports of his store but will be denied access to stores of other franchisees. A Sales manager of the franchisor company may have access to sales reports from all the franchisee stores. Each franchisee store may use Megaventory to send their Purchase Orders directly to the main warehouse of the franchise company.

Impossible to handle all that without different levels of access, right?

As this User Access Permissions module has already lifted a great weight from the shoulders of a lot of you, we decided to give this feature an upgrade. With the new and enhanced User Permissions module, you are now able to grant each user different access levels to various accounting documents you issue as a company.

Let’s see this in action:

Scenario #1: 

Multiple Companies Under A Single Account

With the Megaventory inventory management system, you can -to a certain extent- manage different companies with a single Megaventory subscription. Setting your account like this makes sense if two (or more) companies share a common inventory or you need to cut down your expenses across various projects (is there really a need to pay for a separate ERP system for every new venture you make?). 

With our new upgrade, you are able to grant permission to each employee to issue a different invoice depending on the company they are working for. So, the employee that works in company A will only see an invoice format for company A when trying to fulfill a sales order in Megaventory. Similarly, the same employee will have no access to the invoice format of company B. 

Thanks to this setting, you can host the invoicing processes of both companies under the same Megaventory account. Moreover, inventory changes inventory changes can also be tracked individually. Finally, chances to make common accounting mistakes -like issuing an invoice with the accounting details of the wrong company- are eliminated.

So, in the example above...

Scenario #2: 

Issue Different Documents Based On Location

If your company has more than one sales points you can set up different document templates for each location and grant access to different users accordingly. In other words, your employee in Boston will not be able to issue an invoice with the address and accounting details of your shop in New York.

This setting, apart from keeping your company's information secure, will also save up valuable time to your team members that can be used for other tasks. When loading the available accounting documents to fulfill the order, the user will only see the related to their location documents.

Scenario #3: 

Retail vs Wholesale Invoicing

Another possible scenario that can be supported in Megaventory is when a business is selling at both retail and wholesale prices. Depending if the customer is an individual or a company entity, a different price list should load when you create a sales order. On top of that, some companies have different teams to manage B2C and B2B sales.

With this update, you can now grant access to the user that handles wholesale purchases or sales to the relevant type of invoice.

We hope that this upgrade will come in handy for a lot of you. Your feedback is valuable, so if you have any comments or suggestions on what you would like to see supported in Megaventory, leave a comment below or tweet us

You can also get in touch with any questions at We are happy to walk you through the details to help modify your User Access Permissions to take advantage of the new features.

And if you haven’t tried Megaventory, maybe now is a good time to upgrade your inventory management system? 

Get started now » Signup is FREE. No Credit Card Required

Wednesday, July 26, 2017

15 Tips from Retailers on How to Compete with the Big Stores

It is that time of the year again when businesses across the world celebrate the Independent Retailers Month. This campaign runs annually throughout July to highlight the important role smaller, local, independent retailers play in the communities they serve, the local economy they contribute to, and in the retail sector as a whole.

Following the success of last year's posts on how to survive as an independent retailer, the tools you need for best retail results and the importance of choosing the right system, we decided to give it a second go.

In this article, we asked successful retailers and experts to share their secrets of how they succeed in keeping up with the big stores and sometimes surpass them in acquiring customers with a refined taste.

Some of the tips might be well-known to some of you but keep scrolling down because we have received some pretty unique responses that will surprise you! 

Alternatively, just pick the subject the interest you from the list below:

1. Branding 
2. Go Niche
15. Implement the Right Logistics Systems

1. Branding

Investing time and resources on branding is not only something for corporations with large marketing teams. Having a clear distinctive look and mission can help you differentiate your business from the competition and help you attract new customers with sophisticated preferences.

"Competition is brought into play when shoppers can easily compare relevant items" explains, Rick Steele, Founder & CMO of SelectBlinds. "The spirit of being an entrepreneur (or at least smaller than the big guys) is your immediate ability to make changes, pivot when needed, and iterate your way to success quicker than the big trees! Big trees fall hard, and if you're willing to view your independent status as a major advantage and live this mindset, you've already won".

"It’s important for small businesses to analyze competitor sites and industry trends, but not to get too caught up in the competition" warns Deborah Sweeney, CEO of "Instead, focus on how you can differentiate and provide your audience with what they want. Listen to and encourage feedback from fans on how you can improve their overall customer experience and form strategic partnerships with like-minded companies".

"Our goal is to continually build a loyal following", says Dylan Peters, PR coordinator of JAM Paper & Envelope. "We do this by appealing to our target audience and consistently delivering the quality of products and services they have come to expect. We believe that a combination of branding and marketing (especially to the local market) puts us in competition with the big fish".

2. Go Niche

As big stores get very broad trying to serve every need, sometimes they can be chaotic and tiresome for the customer who is looking for one thing specifically. 

"The key to small shops competing with big-box retailers is changing the narrative", says Kyle Golding, CEO and Chief Strategic Idealist of The Golding Group. "Take what is perceived as your weakness (your smaller size versus theirs) and make it a strength. Focus on your target audience in a very specific way that the big-box retailer can't or aren't willing to do. If their advantage is inventory, selection, price or product availability make your competitive advantage being market nimble, responsive to your audience and customer service focused.

"Focus on shoppers willing to pay more, have fewer options or willing to wait for you to order products on demand, continues Kyle. "Match your offering to market subset wishes and ignore what the competition is doing. You should let anyone looking for low cost, huge selection or other big-box retail benefit shop elsewhere. No reason to pursue those who do not value your business the way you are capable of running it".

3. Customer Experience

"As the owner of a local comic book and toy store, we feel the pressure from large stores and online outlets to step up our game to compete," says Stacey Giulianti, owner of Lauderdale Comics and Bubble Tea Lounge in Fort Lauderdale, Florida. "We compete – and win – by giving our customers an 'experience'. People come into our store and not only shop but play arcade machines, sit with a Bubble Tea, and read a comic book in a comfortable chair. You can’t survive by merely selling; you must create a memorable experience each and every time they walk through your doors".

"As people get more deeply imprisoned by their techno-powered lives", explains Pam Danziger of Unity Marketing, "they increasingly crave that personal connection that only specialty retailers who are authentically part of the local community can deliver. When time allows or they simply want to get out of the house and mingle, people will increasingly want to shop with their neighbors, not with impersonal big business conglomerates or at the malls. In the new retail environment, success is less about WHAT retailers sell, and more about HOW they sell it. That is where specialty retailers can find their leverage. This gives new opportunities for independent specialty retailers, as long as they keep their focus on what their customers really want – a personal connection and shopping experience they can’t get anywhere else".

4. Invest Time in Customer Support

Offering a good product is not enough if you don't accompany it with high-quality customer support. Being there when your customers need you and showing them that their concerns are valid is crucial and will drive customers to keep doing business with you again.

Smaller online retailers can compete with the big chain stores by offering a better knowledge base and a more dedicated, personalized customer service, said Jay Labelle, Owner of The Cover Guy. "Especially when it comes to making big, costly purchases online, people want to know that if anything goes wrong, or they change their mind on the purchase that there is somewhere they can call or message and get in touch with a member of the team for help. They want to know there will be someone on the other side of the line that actually cares about their problems and knows about their product - not just a 9-5 staffer at a call center that fields call for various companies across different industries. Offering this dedicated, personalized approach is your key differentiator as a small business in a big pond".

5. Build Personal Relationships

Apart from the occasional customer support when something goes bad, building personal relationships with your customers can be your everyday goal. While large chain stores have an advantage in terms of budget and prices, "small retail operators have the ability to spend more time with each customer", says Neil Mclaren, owner and founder of, and they are able "to personalize their individual experience, and to ensure that they exceed the expectation of every customer. This level of personal service builds the retailer’s reputation and rapport, while developing a sense of trust and loyalty amongst their customers".

"Keep as much of the interaction with customers as personal as possible" is the advice of Bob Ellis, owner of Bavarian Clockworks. "Most of the big e-commerce stores have their customer service automated. Instead, keep it personalized and get to know your customers. Respond promptly to their emails, phone calls, and questions on social media. Address them by their first name rather than "Dear customer". Follow-up after the sale to make sure they are happy with their purchase and thank them for their business. The personal touch can make all the difference".

6. Support your local community

In the millennials age, vivid causes have replaced the broad buckets from which donors would once have chosen, and greater emphasis is placed on a gift’s impact on the local community. Being an active member of the community by sponsoring local events is a key strategy to win your customer's hearts and more.

"Smaller stores must become the authority in their trading area in order to become the first call of news channels and PR events", says Marc Joseph, CEO & President, DollarDays. "So if you own a toy store, make sure everyone in town knows you know what the hottest trends are in toys for the upcoming season. If you own a clothing store, brag about the upcoming fashions. If you own a coffee store, make sure your community knows you can talk about the latest blends and trends. Being visible and part of your community in sponsorship and non-profit involvement helps your business get noticed. Chain stores are not set up to become intimately involved in their communities".

7. Educate your customers

"In a world of big box stores, we have to be creative to bring customers into our store", shares her experience Cindy Jones, Ph.D., Formulator of Colorado Aromatics Cultivated Skin Care. "Sometimes it's more about the experience. We sell our own line of skin care products as well as a few other gift and spa items. Customers know that they can come to our store and get good information about how to take care of their specific skin needs. So, education is a big component of shopping our store. We strive to make our store comfortable and beautiful, so customers feel welcomed and relaxed when they visit. We also have events at the store where customers can come relax, network and learn something new".

8. Blog your way up to top results

For small retail businesses with a limited budget and usually none for AdWords, showing up in search results' first page is difficult. Great content, though, goes a long way and you can actually blog your way up to top results. Especially if your business is niche it might be that no one has really posted anything about the subject.

"Have an active blog that covers topics and trends in your industry" is the advice of Charles Dugan, President & Owner of American Image Display. "Big retailers usually aren't specialized. They generally are selling a wider variety of products and may even be involved in multiple industries. By blogging, you can carve out a niche and establish yourself as an expert in your field. Your passion and knowledge should come through in your writing. A blog makes it easier for prospective customers to find your website and select your business over larger competitors".

9. Start a podcast or a vlog

"YouTube is the second largest search engine on the planet but is seriously undervalued by retail owners", says Chris McCarron of GoGoChimp. "Seasoned digital marketers and big brand stores don't understand YouTube SEO or Watch Time algorithms, but it's actually really easy to shoot straight to top of YouTube's search results and suggested videos. 

If you want your content to get hundreds of thousands of views, then spend a little time looking into best practices. You'll soon discover that it's incredibly simple and quick to dominate top rankings.

You'll then gain a newly engaged audience that's heavily invested in you and your brand. This will eventually produce a surge in paying customers".

10. Create unique visuals

"One way that a small e-commerce business can set themselves apart from the bigger competition is to produce their own imagery for all of the products on their website", says Sam Williamson, Marketing Executive for A Hume Country Clothing. "By taking the effort to do this, smaller businesses can set themselves apart from larger competitors who will mainly use imagery provided by suppliers, or stock imagery. Although arranging and paying for the photo shoots can be a hassle, the end result is definitely worth it".

11. Acquire Customer Reviews

"Competing with the more well-established brands can be a challenge for a smaller independent retailer like ourselves" shares his personal experience Gary Murray, eCommerce Manager of Leader Doors. "As we are not as well-established as some of the other bigger DIY retailers, Leader Doors has have had to work tirelessly on our online reputation, which is why we use websites like Trustpilot as a platform for people to share their online experiences shopping with us, and rely heavily on word-of-mouth to spread our brand profile around the country. We have also worked hard to bring in the right product lines to ensure that new customers associate our brand name with both quality and value-for-money".

12. Be Adaptable

"In order to constantly better ourselves, we are always listening", says William Forshaw, CEO and Founder of Maxwell – Scott. "This is reflective of our brand ethos; we are ardent, conscientious and committed to providing quality. The basis to which centers around being passionate about every part of the process, from the research into the design to personally visiting the family-run factory in Italy and finally, to the optimisation of the consumer journey. Maxwell Scott has British design and Italian craftsmanship at our heart. Therefore it is because we are specialists at what we do that our products are more reasonably priced than larger competitors. We are improving over short periods of time which means that we are more adaptable than the larger stores which take longer".

13. Reach out to Competitors

An unlikely but interesting tip is reaching out to your competitors where you may find unlikely allies against the bigger stores. 

"Just because you have competition does not mean you can’t find common ground", says Mike LaTour of Soundwave Art. "You won’t necessarily offer all the same products or services. Recommending a potential customer to a competitor because they are in need of something you can’t offer can go a long way, with both the customer and your competitor. Sometimes it’s just nice to speak to them about your industry and where you think it’s headed. Working together can make you stronger and put you in a better position to take on the big guys".

14. Know your Numbers

"You have to know your numbers and what everything is costing advises Roberta Thomas of Dosh. "A lot of agencies have hidden fees in their numbers especially for advertising and that eats into the margins for small businesses. With the right tools, you can bring a lot of the agency work in house, obtain more radical transparency and spend on only those things that actually sell. That's how you compete with the big stores: Know your numbers and control as much of it as you can".

15. Implement the Right Logistics Systems

Investing in cloud systems to automate processes and eliminate mistakes is a key to compete with the major manufacturers & retailers industry. Cloud technologies offer access to a range of capabilities that typically only larger companies can afford.

"Our #1 tip would be to invest in a cloud based inventory management system", agrees Huib Maat, in-house perfumer and founder of Pairfum. "In this context, we see the ability of cloud based software to integrate with other cloud platforms as THE key benefit for the foreseeable future. We see SAAS as an interconnection of modules from different companies that are all the best in their field. We do not believe that one system can do everything. Instead, it should connect accountancy software, shopping feed generators, webshops, email newsletters, purchasing, the list is endless. This is how a company like ours can compete with the ability of the big stores to invest in custom-made software systems from large suppliers".

Cloud computing spares companies the time and money-consuming processes of installation and maintenance, as you just pay for the service, and thus it is life-saver for small businesses and start-ups.

A last word

Being a small retailer in a globalized market is hard. Customers are constantly looking for the lowest price and big box chains can't be beaten at this. Nevertheless, more and more people are willing to pay the extra cost if the acquired product will is of great quality and produced locally, something big chains can't do. 

Apart from that trend, small retailers that implement the right tools and focusing on solid vendor relations, retailers can make processes more efficient and use their time and money in other parts of their business.

Feel free to share your ideas in the comment section below. And if you liked this post, don’t forget to share it with your friends and colleagues!

Monday, June 26, 2017

How to Build Trust with Your Customers to Increase Your Sales

This is a guest post by guest contributor Mélanie Vaast

As an online e-commerce business owner, you need to increase sales. You also need to build trust with customers and increase your credibility with your target audience. But did you ever stop to think how these two concepts are related?

When you increase trust with customers, you automatically improve your customer loyalty. Customer loyalty is not just about making a sale. It's about making repeated sales with clients who believe in your brand. This involves developing a sense of trust with your critical audience who will trust you enough to do business with you.

So how do you create this trust with your customers?

You have to work on your online reputation. Your online reputation is the level of trustworthiness and credibility you have in general with prospects and customers.

5 Ways to Build the Trust You Need with Customers to Increase Sales

If you are wondering where to start to build trust, people say you need to start with the handshake and smile. Sure, that's easy in the real "brick-and-mortar" world but not as accessible in the online environment, where you cannot invite the real world customer in for coffee, sit down with them, and discuss your services or products, and get to know them. You are absent in person from your online website - so you have to be creative.

Below are 5 ways you can work on your online reputation:

1. Have excellent customer service

As we've mentioned before, having a great customer service is one of the main components in creating trust and customer loyalty. Make sure you have multiple ways that customers can contact you and be present on social media to monitor and handle negative comments quickly. There are many tools these days to offer top-notch support to your customers so there really isn't an excuse for not doing so.

2. Offer a hassle-free return policy

If you make returning an item as hassle-free as possible, it will communicate to the customer that you are trying to take care of them, not just making a sale. After all, a key reason why someone isn't likely to press the Buy button after all is a second thought like 'What happens if I need to return this?'. Amazon has all but removed this friction and has transformed the rest of the market along the way - so you really have little option there.

3. Provide product information with transparency

Keeping stock of your inventory is important so I recommend you use an inventory management system that allows you to track your inventory if possible. You may lose customer trust if you offer an item that is out of stock when the customer thought it was available. Also, be transparent about your number of items you really have in stock and if not, then inform when it will be available again.

4. Present your PayPal validation sticker or other credentials on your website

Remember the handshake. You don't have the ability to look your customer in the eye and shake their hand to assure them online. Instead, you must offer "social proof" and trust verification in other ways. One way that all e-commerce businesses should do when selling online is to provide their payment security seals such as the PayPal sticker or other validation of your safety credentials. This ensures the customer that they are safe shopping on your site and can create instant credibility for your online business.

5. Use customer testimonials

The best way to win over many customers and increase your sales is to offer proof that you are trustworthy. Another way to effectively do this is to provide true customer testimonials by other satisfied customers. You can do this with guest blog posts written by customers, a comment section, videos, podcasts, etc. How you decide to present this information is up to you. The important thing is that you provide it to your visitors, so they know many people prefer you over your competition and that they trust you.

Sales is About Relationships

Stephen Covey writes in his book, 7 Habits of Highly Effective People, that business is not about products; it's about people. He focuses on the importance of relationships in everything one does in their business, and he firmly believes that this is what makes an entrepreneur successful. Covey certainly has a valid point when you think about the importance people place on finding a business they can trust. People tend to do business with someone they like over someone with a great product who is not courteous or who doesn't provide them with all of the information they need.

There's something about honesty that people crave today. In the midst of a world that is difficult to see whether you can trust people or not, you will stand out and draw more revenue from your customers if you are straightforward and honest.

Good Guys Finish First

Practice good ethics on a daily basis and it will pay off for you in spades. Ethics is not an old-fashioned concept, and it works as well today as it did 100 years ago. It's just harder to see it online. So you have to work harder to show it to your customers. Use social proof and other means to get this across.

Remember, it's the relationships you build with your customers that will increase your sales. So show your clients through the means we talked about that you are trustworthy, and you'll see the difference in your bottom line!

Friday, May 19, 2017

How to Choose the Right Inventory Management System For Your Small/Medium Business

Last month Software Advice announced Megaventory’s inclusion in the 2017 FrontRunners quadrant for Inventory Management software and we think it is a good opportunity to discuss some tips that the buyer should have in mind before committing to a new solution.

The right software solution is the tool to survive in a highly competitive market, as we have mentioned before. It helps you become more efficient with managing your resources, saves up valuable time, and in the end, it means more sales and revenue. Yet, many business owners are reluctant to embrace new technologies and prefer to stick with their pen and paper methods.

If you are still weighing the pros and cons of adopting an inventory management system, you can check these reasons why your competitors have made the transition to actively tracking their stock. If you are already convinced, it is time to learn what type of system is best for your business.

Allocate your budget

Determining what funds you can spare for an inventory management solution will help you filter out the ones you cannot afford. Be sure to uncover "hidden costs" like implementation, updates or hardware upgrades, maintenance, etc. before committing, as you may end up with a solution you will not be able to afford.

Make a thorough list of your requirements

This step should come after having allocated your budget because it will determine how much you can actually ask from a solution. It is not uncommon for people to approach vendors with a long list of requirements that cannot be satisfied with their current budget. Nevertheless, there could be many solutions within your budget limits that offer different sets of features, and here is why you should do your research first.

After all, finding the right software on the first try is crucial for a small business owner, because you don't have the funds and resources to bounce between solutions. But even if you do have the funds, why waste them?

Give yourself time to test before buying

It might surprise you how many times we have encountered a customer that wants an ERP solution and wants it now. They are willing to pay even hundreds of dollars for a solution they have not tested at all. This, of course, could backfire massively if this blind matchmaking proves to be not what you needed all along. So, make sure to allocate some time from your weekly responsibilities to test a few options out, well in advance before the actual date of implementation.

Keep yourself open to new solutions

Contrary to common belief, there are more than just two or three primary software vendors for inventory management. There are hundreds of viable ERP software solutions in the market, all with varying degrees of functionality and pricing. The most known solutions will probably cost far more than your budget allows and you risk getting disappointed quickly. Fear not, though, there is a solution for everyone, as long as you keep your options open.

Check online reviews and rankings

Nevertheless, setting out to test 200+ systems is - definitely counterproductive to your goal, if not just impossible. To avoid that, you should check out what others that have already tested those systems have to say. And although it may not be practical to know and chat with other system users there are reports about usage levels of the various systems. For example, the FrontRunners quadrant for inventory management by Software Advice can be a great ally in your pursuit of the perfect solution.

So what is this ranking actually?

Small and medium businesses can use FrontRunners to make more informed decisions about what software is right for them. To create this quadrant, the Software Advice team evaluated over 200 inventory management products. Only those with the top scores for their capability and value made the quadrant. Scores were based largely on reviews from real software users, along with other product performance details (e.g., what features they offer, how many customers they have).

What is so unique about this ranking is that it doesn’t simply place all finalists in a list, which could prompt you to pick the first listing; on the contrary, the solutions are divided into four categories/quadrants, and every product in each quadrant offers a balance of capability (how much the products can do) and value (whether they’re worth their cost) that makes them stand out in the race for small business software success.

That means that products in any quadrant may fit your needs, according to your industry, company’s size, resources, experience, and of course budget. To understand what each quadrant mean, you can check Software Advice announcement post.

FrontRunners scores and graphics are derived from individual end-user reviews based on their own experiences, vendor-supplied information and publicly available product information; they do not represent the views of Gartner or its affiliates.

In this diagram, Megaventory is placed almost in the middle, meaning it can serve the needs of most businesses. Plus, the fact that it was considered in the list among more than 200 solutions, means that it is for sure a very robust solution you can count on. Megaventory is trusted in more than 40 countries and has been localized in 7 languages.

If you are in the search for a robust inventory management system, why not start a trial with us? We offer one of the best customer support services and we’ll be there to guide you from the moment you sign up.
Get started now » Signup is FREE. No Credit Card Required

Feel free to share your thoughts in the comment section below or tweet us. And if you liked this post, don’t forget to share it on social media.

Friday, March 10, 2017

10+1 Must-Use SaaS Tools for Retail Stores

This is a guest post by guest contributor Pravya Pravin

Retailers were content with the brick and mortar just before the world moved online. More than 50% of consumers claim they purchased more on the web than from physical stores. Due to this rapid adoption of online shopping, retailers had to move online before they would be out of business. 

Gartner predicts 28% installed human capital management systems will be SaaS-based by 2019. SaaS is the preferred choice especially for small retailers, as it is significantly cost-effective; the software has already been made and is ready to be deployed. As SaaS provides an option of monthly or annual payment, one doesn't have to flush all the money paying for the license fee in one go, which also nullifies implementation cost, maintenance cost, and risk involved in tradition software. The deployment time is also reduced drastically as the cloud-based software is ready once you are done with customization. 

Before you get started with your online store, you need to decide on a platform to be on. There are many platforms where you can register like Shopify, BigCommerce and Instantestore, or you could create a website of your own on Wix, Weebly or Jimdo.

Let the world know

You need to announce your arrival in the online domain to the world. Do all you can to promote yourself, let the people know who you are, what you are all about, and what they can expect from you. Almost everyone is on some social media platform, as building a social image is necessary and will go a long way. The way you promote on your socials will say a lot about your brand image and will help form a brand identity. Most people think that an occasional post on Facebook, a couple of tweets on Twitter will suffice. But sadly, it isn't so. You need to buck up and keep your social profiles active. Look at the best times to post on different social platforms and schedule your posts, so that you constantly appear on your user’s timeline. There are a couple of tools that help you to schedule your campaigns easily and also show you a report of which campaign worked well.  

Recommended Tools - Buffer and CoSchedule

Fine tune your brand by putting up ads on websites where your target audience usually visit. Visibility plays a vital role in creating an impression and building trust. 

Recommended Tool - AdRoll

Be Searchable

Let me be honest, there is no point of giving your all, if you don't rank well. You have to rank on the first page of Google or at most at the second page, otherwise the chance you receiving organic traffic is really meagre.

It is vital to target the right keyword for generating more traffic to your page and for google to crawl and improve your ranking. For this, you need to optimize your on page keywords, add image alt tag and so on. Keyword difficulty and volume of the keyword needs to be taken into account while finalizing the keyword for which you want to rank. More the times you use a particular keyword, the better are your chances for visibility. 

When it comes to retailers, it is not just about traditional SEO; it is important to build reliability and trust around specific locations, so that you get listed when people search for something related to your business in your location. Traditional SEO helps google identifying trusted content rather than location.

You need to rank for geographically related keywords, which includes the address (map), contact details, reviews, customer ratings, your operational hours etc. It validates your business and cites you effectively. You need to list yourself in important directories like google listings. 

Recommended tools - Whitespark and Synup

Manage Better, Deliver Efficiently

It is not easy to supervise the flow of goods from manufacturers to the end consumer. You obviously have hundred other things on your plate than monitor inventory and track orders. You need a tool to take care of your stocks, manage returned goods, track supplier availability, finalise shipping providers, check inventory value, import and export data and more. Managing the stock of your multiple location retail store can be cumbersome. Why break your head on these issues when you can use a tool that would manage all your inventory just like you would? Export your company data and information and let a tool do the rest for you.

You also can function better by managing the working hours of your employees, track their work hours and sales progress.

There are a few tools that take care of your logistics with efficient distribution solution. They help you in saving cost in delivering goods. 

Recommended tools - Megaventory and Shipware

Communicate Better

Create a marketing list, adding all customer leads, accounts, contacts etc. Keep a track of your users and customers and find out the best channel to encourage engagement. Monitor where your users are dropping off and attack them accordingly. It is essential to re-engage and retarget your users to nudge them to make a purchase.

Don’t be disheartened if all users don't turn into customers. Follow up on them; send them interactive emails, touch them via SMS informing them about special offers or re-target and engage them by web push notifications. 

Recommended Tools - Sendinblue, Textlocal, iZooto

Build Authority and Trust

Last but not the least, you need to establish yourself as authentic and trustworthy. Back yourself with amazing customer reviews, strive to get good ranks from customers, acquire likes on social media sites and get featured on blogs. 

Online interactions influence 36 cents of every dollar spent in an offline store. Be prompt in answering queries; customer service it vital to make your customers happy. Happy customers lead to loyal customers. You need to have a chat on your website to that you can cater the users 24/7; this builds reliability and trust. It also helps in generating leads and boosting sales. Better the customer service, better are the chances to your brand will stand out. 

Recommended Tool - Drift

Saas is ever evolving and tools will keep innovating themselves to makes lives easier for business and industries. Name it and there is a tool for it. These SaaS tools are a must use for retail stores to make the cut online. They say sky is the limit, for now let’s stop at the cloud.

Pravya is a Product Marketer at iZooto. She writes often on the iZooto blog. iZooto is a web push notification platform that helps marketers drive user engagement. With amazing personalization and customization features, it enables marketers to engage their users across both Desktop and Mobile.

Find them on Twitter: @pavipravin @iZootoTeam