Retailers were content with the brick and mortar just before the world moved online. More than 50% of consumers claim they purchased more on the web than from physical stores. Due to this rapid adoption of online shopping, retailers had to move online before they would be out of business.
Gartner predicts 28% installed human capital management systems will be SaaS-based by 2019. SaaS is the preferred choice especially for small retailers, as it is significantly cost-effective; the software has already been made and is ready to be deployed. As SaaS provides an option of monthly or annual payment, one doesn’t have to flush all the money paying for the license fee in one go, which also nullifies implementation cost, maintenance cost, and risk involved in tradition software. The deployment time is also reduced drastically as the cloud-based software is ready once you are done with customization.
Before you get started with your online store, you need to decide on a platform to be on. There are many platforms where you can register like Shopify, BigCommerce and Instantestore, or you could create a website of your own on Wix, Weebly or Jimdo.
Let the world know
You need to announce your arrival in the online domain to the world. Do all you can to promote yourself, let the people know who you are, what you are all about, and what they can expect from you. Almost everyone is on some social media platform, as building a social image is necessary and will go a long way. The way you promote on your socials will say a lot about your brand image and will help form a brand identity. Most people think that an occasional post on Facebook, a couple of tweets on Twitter will suffice. But sadly, it isn’t so. You need to buck up and keep your social profiles active. Look at the best times to post on different social platforms and schedule your posts, so that you constantly appear on your user’s timeline. There are a couple of tools that help you to schedule your campaigns easily and also show you a report of which campaign worked well.
Recommended Tools – Buffer and CoSchedule
Fine tune your brand by putting up ads on websites where your target audience usually visit. Visibility plays a vital role in creating an impression and building trust.
Recommended Tool – AdRoll
Manage Better, Deliver Efficiently
Build Authority and Trust
Pravya is a Product Marketer at iZooto. She writes often on the iZooto blog. iZooto is a web push notification platform that helps marketers drive user engagement. With amazing personalization and customization features, it enables marketers to engage their users across both Desktop and Mobile.
Find them on Twitter: @pavipravin @iZootoTeam