Shopping at traditional brick and mortar stores might be a lot of fun, but shopping online can be far more convenient. When we’re slumped on the sofa after a long day at work, we can just pop online, do a bit of searching and make a few purchases.
It’s so much easier than getting into the car, driving through the traffic and finding a parking spot before we’ve even arrived at a physical store.
The numbers are in: Over 70% of shoppers think they’ll find a better deal online, while 60% of American shoppers don’t like shopping in crowded stores.
However, not all is lost. 56% of online stores still have a brick and mortar store because they know people continue to enjoy the brick and mortar shopping experience. As Forbes points out, brick and mortar stores don’t need to die – they just need to evolve.
Let’s take a look at why you should integrate online tactics into your brick and mortar retail shop.
The Millennials Are Here, And They Want More Buying Options
Once Online, You Can Understand Your Customer Better
Enhanced Customer Experience
For your customers to like your brand, you need to treat them well by delivering a personalized experience. As mentioned above, AI can help with that.
AI also enhances the customer experience in ways that help to build your online presence, thus bolstering the reputation of your business as a whole. The more personalized you make the shopping experience, the more likely it is that a customer will be satisfied and retained.
Chatbots can help. Nothing more than a piece of software which chats to your customers, chatbots are on-hand to listen to the customer and offer them relevant information that improves their experience and nudges them towards a crucial sale.
The best thing? Chatbots learn the habits of your customers and know them far better than you ever could.
Your Customers Can Order Online And Pick Up In-Store
Another reason why you should integrate this online tactic is because it’s worth noting that people like to research their options online. It saves them time, it means they can easily reserve a product, and even if they don’t buy, they might head on down to your store anyway.
If you go down the route of adding in-store pickup, you’ll need to keep on top of your inventory, both online and offline. There are inventory management apps that help you synch and monitor your product across numerous sales channels. As soon as you sell a product, the apps automatically update your inventory.
Mitch Pazanski is head of the art department at MightySkins, a company that leads the internet in custom designed skins for your devices. He helps design the DJI Mavic skins offered by the company.