SaaS business success depends on countless internal and external factors. As many studies have shown, strong company culture is one of the key drivers for increasing your firm’s productivity. And it’s definitely not just about organizing team-building activities. If your goal is for your employees to thrive, strengthen your team’s spirit, and guarantee successful collaborations between the staffers, you should always put core values into the first place. These values define the company. They are the most significant in guiding organizations on daily activities and decision-making. But which of the core values could lay the foundations for the SaaS business success?
Let’s dig deeper!
1. Fabulous customer experience
Forget about the increase in sales or any other success if the customer isn’t put in the first place. It’s definitely not enough just to listen to your clients or respond to their requests. To create memorable connections, a firm needs to show commitment and a caring attitude. How this can be achieved? Let’s illustrate it with our company example:
The Megaventory team has agreed that our commitment to our clients’ business growth must be prioritized. This includes providing comprehensive answers and solutions to customer concerns, doing and offering as many screen-sharing demos as the client requires. Also, we seek to interact with our users in a personalized approach. That’s why we analyze every particular business scenario of theirs thoroughly and provide an answer that is as long and detailed as necessary. Our primary goal is to overcome each of our client’s concerns. Likewise, following up with our customers frequently helps us understand what challenges they face – sometimes even before they become an issue.
What is more, Megaventory staff training is based on the main customer pain points and the most common requirements regarding software functionality and features. On a regular basis, we arrange mini-team workshops with the aim of going through different conversations with customers. As a result, similar communication analysis may open up new roads to approach our target audience. Such efforts are essential to get an integrated view of the user.
2. Quality over quantity
What success your SaaS business will gain if you don’t invest in your employees’ satisfaction? Again, let us give you an example from Megaventory work environment:
First of all, we follow a ‘‘less is better’’ rule at work. This means no employee is forced to rush when completing a task. Therefore, we make sure there is enough time and space for everything. For personal projects, coffee breaks, evaluation, feedback sessions, and discussions of what could have been done better. In fact, we believe that it’s better to perform twice as few tasks but to ensure their quality. For example, we can write fewer blog posts but have greater certainty that we will create valuable content for the clients to benefit them in practice. We may have fewer emails answered but give more attention to a personalized reply.
This is the value that no company can ignore. Undoubtedly, it starts from sticking to the organization’s commitments. For example, any marketing promotion should speak for itself and correspond to reality. If your company is able to create excitement before the purchase, maintaining that service or product ”obsession” throughout the whole customer journey becomes an obligation. We all know that attracting a lead which gets overly excited about your offer is relatively easy but to guarantee the stickiness to your company is a challenging task.
How does Megaventory, as an ERP cloud-based company, express our integrity and build customer loyalty? Certainly, we put much more effort into the actual value proposition rather than marketing efforts. We operate under the view that we are not just providing an inventory management system but also a solution to improve and optimize our clients’ business processes. That’s why we constantly add new features, improve our app’s interface and functionality. Most importantly, Megaventory clients are being often asked which features seem to be the most missing in the software. Customer suggestions and recommendations are our key drivers. So, having this kind of mindset helps us commit to the right initiative – and also to receive favorable reviews from our users!
4. Continuous growth and learning
Admittedly, the ongoing development of your software is part of the SaaS business success too. Innovation, being aware of current affairs, market trends and changes must always be placed in the center of attention. Otherwise, the lack of industry knowledge will leave a negative footprint on your firm’s client base.
At Megaventory we strive to ensure that our customers can supercharge their businesses with the latest technical know-how available. Our team tries to reach full customer satisfaction by combining in the product powerful features and ease-of-use. Besides, participation in online events such as virtual conferences and presentations is becoming an integral part of our company’s life. Attendance of online webinars expands the overall knowledge base and general industry perception. As a consequence, we try to take the best advantage of every similar opportunity to share key learnings with the rest of the team and come up with potential action items for the future.
5. Room for creativity
Making sure that there is enough space to express enthusiasm and ambitions is as important as prioritizing your client. Every team member needs to feel listened to and understood. Moreover, personal projects to foster ownership are mandatory for self-sufficiency seekers. Otherwise, a lack of opportunities to work on exciting tasks might reduce an individual’s motivation, performance, and creativity.
At Megaventory creativity is highly desired and emphasized. Cliche as it may sound we encourage people to think outside the box. One thing for us is clear – stress has a detrimental effect on creative thinking. We also understand the importance of employees’ ”treatment”. So, building a positive team spirit is our firm’s fundamental value. Individual feedback sessions, discussions related to the work environment, and personal/team goals are an integral part of the company’s culture. The working environment at Megaventory is casual, relaxed, and stress-free. Indeed, a core competence of ours is to maintain a work-life balance.
Core company culture values are inseparable from any business success. The SaaS industry is not an exception. Employees’ happiness is the guarantee of an organization’s success. Certainly, a stressful work environment might be an indicator of a lack of inspiration. Can you imagine what will happen if the team member loses their expressiveness and ambitiousness?
Accordingly, in the SaaS world, firms not actively seeking innovation, focus on quality and reliability won’t move any further. Without a doubt, exciting customer experience is the main driving force that unites every other core value.
What are your the core values of your business? We would love to hear more about the main principles of your company! Just feel free to leave a comment below!
Ambitious and outgoing individual with unbreakable positivity who works for Megaventory as a marketer and content creator. She strongly believes that with the right mindset everything is achievable in business, personal life and everywhere else. Passion for cooking, self-development and martial arts – are the things you will never take away from her!