Simply put, brand protection refers to the process used to ensure that a brand’s reputation is not damaged during advertising. Different brands will have different standards depending on the identity they have developed – but generally speaking one important part of brand protection is to ensure that advertising does not appear in places that are…
Category: branding
15 Tips for Independent Retailers to Remain Competitive
Editor’s note: This post was originally published in July 2017 and has been completely revamped and updated in June 2022 for accuracy and comprehensiveness. It’s that time of the year again when independent retailers celebrate #indieretail during Independent Retailer Month. Customers across the world are encouraged to shop locally to support their community and create…