In today’s fast-changing digital world, consumers shop and interact with brands differently. People no longer limit shopping to brick-and-mortar stores or online platforms. Consumers now expect a seamless shopping experience across online and offline channels. This shift in consumer behavior has led to the concept of “omnichannel,” which aims to provide a consistent customer experience…
Tag: omnichannel
Everything You Need To Know: Omnichannel vs Multichannel Retail
The eCommerce retail industry generated USD 5.7 trillion in sales in 2022 alone. These numbers alone show that eCommerce is an integral part of the daily lives of individuals everywhere. But in the digital world, it’s easy for your products to be passed over for another or forgotten about entirely because customers can be fickle…