Skip to content
Menu
The Megaventory Blog
  • Home
  • Help
  • Partners
  • Customization
  • Have an account?
The Megaventory Blog

The long tail of business software

Following the previous post about where things seem to be going, here’s another one that offers a similar insight into the future.

(credit)

This Techcrunch guest post by Robert Scoble – in usual Scoble style – rants about a number of things but here’s what intrigued me:

Scoble notices that, nowadays, large cloud computing companies try to get affiliated with business professionals because they are the influencers that grant the large companies access to their main customer base. This customer base consists of small and very small businesses which constitute the so-called long-tail. This strategy is similar to the one the photography giant ‘Nikon’ has used in the past; they got affiliated with well known professional photographers and through them, they accessed the consumer mass.

That is where all the money and the action is – there’s plenty of reasons, proof and examples why this is so damn true. Scoble is just saying the obvious from one of the many possible perspectives but people have been talking about the real customers being in the long tail for years.

But it gets really interesting when you realize that this market force towards small, flexible and numerous is not only true for customers but also also for vendors. In other words, there is a long tail of business software vendors; business software is not offered by just a couple of large players anymore.

Small business software vendors are hidden in the long tail trying to stand out for you and offer you a new way to cover your needs. Moreover, with the current tools, the threshold for being able to offer a solution for a problem you have felt yourself is relatively low (at least compared to what it was in the past). This leads for many original approaches to sprout.

For example, solutions like NetSuite or other one-size fits all approaches may not be able to fit your specification without considerable expense either in customization or money. A not so large vendor though -let’s just use megaventory as the example- may have just the features you need; no more and no less.

The reason? Small vendors are small businesses themselves and can often understand much better what a fellow small business owner needs. It is the same as checking a blog to find the solution to a problem others might have already solved and shared. These days, online entrepreneurship is so broad that someone else is certain to have created almost exactly what your company needs.

So, if you commit to it, it’s comparatively easy to become a software vendor yourself and have a product out in a couple of years that can actually help people with a business itch similar to what you’d like to have scratched as well. In fact, that’s to some extent how megaventory came to being – but that’s a story for another post!

That approach has been going on for quite a few years now. When accompanied by quality, persistence and the fact that the offered solution is the labour of love of a team of market-savvy entrepreneurs, the odds of it being effective and value for money increase. 

Taken together with the natural flexibility and reliability of relatively simple and small-scale systems, means that this new type of lean almost home-brewed vendor is probably the best option for a large number of small businesses.

The only thing that’s probably an obstacle is actually finding the right software for your specific profile in the long tail. But right now you know where to start – you can immediately check whether megaventory fit your needs or not!

Dimitris Athanasiadis oversees Operations and Customer Relations in Megaventory.

Related Posts:

  • Procurement Software for Small Business - What Are the…
  • Ultimate ERP Guide: Choose the Right Software for Your…
  • How To Find The Best Retail Inventory Management Software…

Leave a Reply Cancel reply

You must be logged in to post a comment.

Find Posts

Pages

  • Backend Developer Programming Internship at Megaventory
  • Digital Marketing Internship at Megaventory
  • Frontend Developer Internship at Megaventory
  • Human Resources Internship at Megaventory
  • Inventory Management Glossary: Terms & Definitions
  • Megaventory es tu mejor alternativa a TradeGecko
  • Megaventory est la nouvelle meilleure alternative à TradeGecko
  • Megaventory is your new better alternative to TradeGecko
  • Megaventory Newsroom
  • Technical Sales Internship at Megaventory
  • Write A Guest Post!

Integrations

  • Megaventory Is The New Powerup To Your WooCommerce Inventory
  • Megaventory And ShipStation Are Now Interconnected
  • Integrate Shopify With Megaventory
  • Explore The Best Magento Inventory Extension Out There!
  • The Best Inventory Management Software For QuickBooks Online

Awards

order management Megaventory

Write for us!

Follow Us!

Follow Us on FacebookFollow Us on TwitterLinkedInFollow Us on YouTubeFollow Us on RSS

Cloud Inventory Management, Order Fulfillment, Manufacturing Tracking

Megaventory Logo

ABOUT

Megaventory is a US company founded in 2010 – one of the first to offer online inventory and order management.

Megaventory Inc.
(A Delaware Corp.)
info @ megaventory.com
US +1 512-377-6991
PO Box 843, Allen
TX 75013, United States

Resources

  • Home
  • Help
  • Partners
  • Customization
  • Have an account?
©2023 The Megaventory Blog | Powered by WordPress and Superb Themes!