In today’s digitally driven world, opinions about your e-commerce business—both positive and negative – spread fast. Since online reviews shape perceptions of your brand, you should see a purchaser as a potential brand advocate, not as a one-off transaction. Let’s begin the road to successful e-commerce management!
Consumers refer to online reviews before purchasing your product
There is simple psychology involved here. Online reviews not only serve as social proof but also strengthen the company’s credibility. Imagine that someone wants to order a brand-new pair of shoes from your e-shop. Considering that sizes do not always correspond to the actual foot length, a potential buyer will be searching for additional information to find out how was the fit for other customers. So, his/her first step will be going through a firm’s reviews to evaluate whether these or other similar shoes were true to size or run small/large.
Online reviews to be accessed everywhere
Don’t forget to allow review sites to send a notification every time your e-store is reviewed. Besides, Google Alerts may report mentions of your enterprise on various social platforms, blog sites, web pages, etc.
It’s of vital importance to let your leads or future purchasers have access to the reviews in all kinds of marketing means. You can even share a link to your business review page on social media sites or attach a link in emails that welcome newly registered users. Remember, the more reviews are visible, the higher chance you have to gain customer trust.
Asking for reviews
Many statistics have shown that customer interaction ultimately leads to improved profits. So, if you want to enhance your e-commerce management, just ask your clients to evaluate their purchase experience. Feel free to request feedback via any form (in follow-up emails, on the checkout page, as a pop-up after purchase and many others).
Offering discounts or free shipping for next purchases in exchange for a review may open new roads for your firm. A small incentive can also prolong the buyer’s stickiness to your company.
Engagement in customer feedback
If you aim to build a strong relationship between your e-commerce business and your customers, forget about ignoring or deleting reviews. Be aware that clients expect companies to respond to their feedback promptly. So, don’t wait for weeks, just do it as soon as you receive one. Show gratitude and respect. Maintain a friendly writing style. It will show that your company is attentive and caring.
Rebuilding trust
Complaints and negative feedback need to be handled as well. Think of how you could apologize to your client for causing any inconvenience? In the end, it’s your firm’s responsibility to take care of customers’ satisfaction. While responding to a negative review, express your honest apology and compensate with a reward. For instance, if the order was late, it would make sense to provide free shipping for the next purchase. Keeping the tone friendly and understanding matters a lot. Personalize your response and acknowledge your mistake. Express that you hope they’ll give them a second chance to show them the service your firms are truly capable of providing.
If you are tired of delayed orders, it’s time to choose the right inventory management software. Forget this pain and allow Megaventory to effectively handle your sales and orders:
Megaventory experience:
Reading reviews on different software evaluation platforms helped us find our key value propositions. Now we know that Megaventory clients value and appreciate the performance of customer support. They often call it comprehensive and excellent. As soon as we discovered our core strength, we started prioritizing it.
What makes our customer support top-tier?
- Doing as many free demos/calls as the client wishes for
- Offering free training
- Friendly and understanding staff
- Quick responding
- Employees highly-skilled in business management employees
Therefore, based on user ratings and reviews our company has earned a high spot in GetApp’s 2020 Category Leaders for Order Management
Let’s create your business success together! Allow us to take care of your e-commerce management!
Ambitious and outgoing individual with unbreakable positivity who works for Megaventory as a marketer and content creator. She strongly believes that with the right mindset everything is achievable in business, personal life and everywhere else. Passion for cooking, self-development and martial arts – are the things you will never take away from her!