As e-commerce continues to grow, what are you doing to keep your business a cut above the rest? The National Law Review’s article on e-commerce during the pandemic states that the industry saw sales increase by an impressive 30% in 2020. But in a sector with so much competition, particularly with giants such as Amazon and Walmart, you have to keep your services and systems at par in order to succeed.
That said, outsourcing business functions will lift several tasks off your back and give you access to expertise that bigger companies benefit from. Here are the key business tasks that you should be outsourcing for effective e-commerce growth.
1. Customer Service
Forbes’s report on customer experience reveals that 75% of customers leave because of poor customer service. This means that efficiency in dealing with customer concerns cannot be overstated, as a good customer experience is vital in ensuring a lasting relationship.
However, it may be overwhelming to deal with some customers, which is why it’s best to outsource professionals. Call center agents and chat service providers are trained to handle customer complaints and concerns. They will not only be able to relay information professionally, but also keep your customers happy and satisfied.
2. Accounting and Bookkeeping
Not only will outsourcing accounting experts free you from a huge responsibility, but it’ll also allow you to work with professionals who possess skills that will help you with the processes and standards that your business needs to meet. These experts can lessen your risk of making consequential mistakes, like improper tax filings, and help you with accurately recording financial transactions, such as purchases and sales.
Many business leaders may be hesitant to work with accountants because the accounting shortage increased the demand for accountants, as well as the price for their services. Though online programs are continuing the training of future professionals to help solve the shortage, the latest numbers on Maryville University’s online accounting overview reveals that the median salary of an accountant is at $71,500, while budget analysts earn $76,540, and financial analysts are at $87,850. This is why these days; it’s becoming easier and much more efficient to outsource accountants instead of hiring one full-time. Furthermore, their skills and expertise will save you from costlier penalties. Find a licensed CPA for your business by choosing from the directory of the American Institute of Public Accountants or the website of your State Board of Accountancy.
3. Administrative Tasks
Administrative tasks may seem easy to handle, but they can be very time-consuming. Handling communications and reports take up a lot of your time and energy.
To help you address this concern, virtual assistants are available everywhere. Plus, they can help you with administrative tasks online. They can manage your e-mails, communications, letters, and reports. They can even schedule your meetings and develop your presentations so that you have more time to focus on improving your products.
4. Content Marketing
Earn the trust and respect of your target market through content marketing. Inc.com’s article on content marketing explains that this strategy can help you become more visible in search engines, gain more social traffic, and enjoy an increased conversion rate.
You can outsource content marketers through marketing agencies or freelance writers. Before outsourcing, consider their track record to ensure a return on your investment. Furthermore, you should check if their style and tone are a good fit for your brand.
5. Inventory Management
In particular, you can assign an assistant to take care of reviewing incoming orders, picking and packing products and shipping them out, handling returns, receiving replenishment orders, etc. This outsourcing will need management and an inventory management solution with a rich user-permission structure like Megaventory can help. It will both ensure no mistakes happen. Also, it will allow you to monitor the work done by your employee – without you needing to get involved so much.
Let’s wrap it up
Outsourcing business tasks can give you access to professional services that will help boost your e-commerce growth. Many skilled individuals can assist you in customer service, accounting, administrative tasks, content marketing and inventory management. And this will help you be more hands-on in production and other important tasks.
If you’re a business owner who has experienced or is interested in outsourcing, then feel free to share your thoughts and experiences in the comments section. We’d love to know what you think!
Want to know how you can further improve your e-commerce growth and enjoy the benefits of an inventory management system that is customized just for your business?
Don’t worry if there’s still something you’re unsure of, we will never leave you in doubt!
By Jennifer VellaJennifer is a professional blogger by choice and a full-time career to her two nieces. Originally from Berkshire, UK, she now lives and works her freelance life in London with her parents, sister, and nieces. Jenni enjoys writing about technology, parenting, health, and anything that is related to futuristic and sci-fi.