Choosing the appropriate ecommerce platform among the various options available will be one of your first decisions when establishing your eCommerce store. But of all the possibilities, WooCommerce is one of the most popular.
The open-source platform offers customers a rich feature set while yet being incredibly user-friendly, making it ideal for eCommerce businesses to gain a feel for online business in a way that is simple to understand and doesn’t cost an arm and a leg. WooCommerce is the preferred platform for more than half of eCommerce enterprises worldwide, despite the stiff competition from systems like Shopify and Magento. Let’s dive into why WooCommerce is the perfect platform for ecommerce businesses.
Building Your Online Store With WooCommerce
WooCommerce, a WordPress plugin, works with various themes, letting you personalize your online store to reflect your brand. However, it functions as a WordPress plugin and makes it simple to build an online store of any size or scope.
Additionally, this plugin provides a vast array of extra features and integrations that further simplify the process of using WooCommerce for online sales. For instance, there are some WooCommerce inventory management plugins, SEO plugins, etc. Also, you can set up your products using the layout system’s flexibility in the most effective method for your particular store. WooCommerce additionally enables you to incorporate a choice of online payment gateways, merchandise, and much more.
10 Reasons Why To Choose WooCommerce
1. User-Friendly Interface
Running an eCommerce startup on WooCommerce won’t be a problem if you’ve used WordPress in the past. You won’t have to waste time learning a new interface from scratch because WordPress will still have the same user-friendly interface you’ve grown accustomed to. As a result, you get to concentrate solely on running your company and increasing revenue.
2. Numerous Theme Possibilities
Most website builders don’t provide much flexibility and want you to operate inside many unneeded restrictions.
However, WooCommerce as an ecommerce platform gives the permission to customize practically everything about your business. There are more than 30 ready-to-use themes available; whether you’re seeking the Best Responsive WordPress Themes or the Fastest WordPress Themes, you can customize each one’s settings to achieve the desired look. The majority of business owners can now make changes without any outside assistance. To give your customers a fully tailored UX experience, you may always engage a front-end specialist.
3. Blend Of Professionalism And Simplicity
Some people can mistake WooCommerce for being an amateurish eCommerce platform because it is open-source, easy to use, and suitable for beginners. However, WooCommerce is just as capable as other online storefront software.
The store’s outside is the first thing a customer will notice, so it’s critical to make a positive impression (the first step in developing trust) and entice users with assurances of a good time. To achieve this, choose a simple yet eye-catching motif for your store’s outside and interior, and make sure it’s easy to navigate so that customers won’t get lost while browsing the aisles.
An online store should focus on the performance aspect of user-friendliness and maintaining its appearance to prevent customers from visiting rival websites. This includes optimizing its loading speed, making it mobile-friendly, becoming SEO-savvy, integrating tracking and analytics tools, streamlining the sales process, and so forth. All of this and more is possible with WooCommerce, and everything you’ll need for a sophisticated yet user-friendly store is just a few clicks away.
4. Great Space For Growth
WooCommerce is a straightforward eCommerce platform, but it also lets you grow and expand how you manage your shop, products, and customers.
For instance, users can easily edit templates whether they want to do so directly through the theme files or through the usage of numerous hooks and filters. Along with a wealth of documentation, WooCommerce also offers a variety of APIs that are ready to be used for creating extensions, allowing users to learn every aspect of how the platform operates.
5. Greatly Flexible
WooCommerce’s distinctive architecture and the broad range of supported plugins enable its merchants to sell anything they want, wherever they want, and however they want—all without needing to learn complicated technical details.
You can sell membership access to your website, rent a room, hold online auctions, sell third-party products as an affiliate, sell physical and digital goods, and more with WooCommerce. Furthermore, as WooCommerce is built on WordPress, you won’t have to decide whether to host your website, blog, or all three on the domain you control. It’s extremely convenient that you combine all three facets of your web presence with WooCommerce behind a single pane of glass.
6. Easy Analytics
Any website owner’s primary tool is their analytics program. Many eCommerce businesses might not know how to integrate an analytics system with their website or which information requires in-depth research. WooCommerce can help you with that. A wide range of statistics is undeniable owing to the built-in analytics system. Without the user ever leaving their admin panel, statistics such as total sales, sales per date, average order totals, individual customer statistics, and much more are all nicely presented through graphs.
7. A Set Master In Marketing Tactics
Although a good service is a form of advertising in and of itself, you’ll need to employ a few marketing tactics if you want your company to expand. Luckily, WooCommerce gives you a wide range of options, so you can easily accomplish it on a limited budget.
You can develop a comprehensive social media marketing strategy, pay for advertisements and sponsored posts, remain in touch with your customers through newsletters, and run promotions. You can also give away coupons, gifts, points, or incentives, invest in SEM and educate your customers about news and updates via SMS, build a space for user reviews and ratings, use a couple of marketing automation plugins to save time, and much more.
8. Plugin Availability
Today, a wide variety of eCommerce development options are accessible online and can aid in the launch of new businesses. However, most rely on pricey subscription fees that increase as the brand’s popularity develops. WooCommerce is available for free download so that you may start your online business. The platform has several built-in features, even without subscription fees. With the aid of plugins and free WooCommerce themes, you can improve your web store’s functionality further.
This can be “fixed” by upgrading your WordPress plan or manually setting up WordPress on a domain you own and host. Although the primary system is basic, in case you buy other extensions, or themes the cost can quickly rise.
9. Safety And Stability With Support Access
WooCommerce is one of the safest eCommerce systems available, despite the perception that free-to-use, open-source platforms are poor in security. Security audits, malware scanning, and security hardening will all be handled by it for no additional cost. There are free and paid versions of the service, but most websites should be secure enough with only the free plugin. For additional security, WooCommerce provides free SSL certificates for WordPress users, which you can easily install. Other plugins may be used in addition to this to increase the security of WooCommerce. Additionally, WooCommerce has a 30-day money-back guarantee on all its paid products. This way you will be able to test everything without worrying about blowing your budget.
10. Customization Set In Ease
There is plenty of space to adjust and customize your online business to make it stand out. The WooThemes Store now offers 39 different WooCommerce-compatible themes, several of which are free. After choosing a theme, you may start modifying the pre-set CSS styles, and color schemes, tinkering with the coding, and exploring each theme’s unique features.
The 10 reasons listed above should convince you that WooCommerce is the best platform for your eCommerce website. WooCommerce provides a complete eCommerce solution that will give any online store a robust base to grow, and boost its sales while improving the customer’s experience.
Vivek Sharma is a digital marketing specialist at a leading digital marketing service company in India, Better Graph. He regularly consults, trains, and speaks on SEO, PPC, and local search techniques. He can often review digital marketing strategies for clients with the SEO team and is actively involved in SEO.