Whether it’s B2C, B2B, C2B, or any other ecommerce website, your site should be optimized and efficient! Now, most of you might be scribbling in your head and thinking of what could be the exact meaning when we say optimized ecommerce website. So to remove all your confusion and without beating around the bush, let us straighten to the point. An optimized B2B ecommerce strategy should include features that make it a perfect site to attract more customers, increase sales, have less bounce rate, and provide a satisfactory customer experience.
In addition, regarding B2B ecommerce websites, the purchasing customers and their intention behind purchasing might differ from regular customers. As in B2B ecommerce websites, the party searching for the product is related to some or the other business. Therefore, here is the list of features that must be implemented by any B2B ecommerce site in its ecommerce strategy for better efficacy and to obtain the expected results.
How To Optimize Your Ecommerce Site
B2B Ecommerce Strategy
Let’s analyze what your B2B ecommerce strategy should include in order to help you take beneficial action for your B2B websites and businesses.
Segmentation with Customer Groups and Profiles
In a B2B ecommerce website, unlike a B2C website, you need to focus on customer segmentation, and their profiles as the type of customers dealing in this website are different. The vendors in the B2B website should focus on the website content, pricing, or offerings based on the type of customers. The criteria based on which the customers of B2B should be classified are-:
- Their geographical location
- The catalog they are selecting
- Frequency in which they are ordering
- The volume of products they are ordering.
Hence, customization is needed for the best customer experience to better connect with them and satisfy their needs.
It is unlike a B2C e-commerce website which set the same prices for all the customers. A B2B ecommerce company needs to set different prices for customers. However, an ecommerce business owner should keep in mind that updating the prices repeatedly for other customers would be a tedious task. Hence, the need arises for a pricing model that will help serve the customers with different pricing based on their categorization and requirements.
In times of innumerable incidences of a breach in online security, each customer visiting the B2B ecommerce website will require the site to protect its confidential data. Therefore, it is mandatory to protect the customers’ data by encrypting it.
Customer security can be tightened by using SSL certificates, firewalls, and other necessary tools for safety and security. When it comes to the optimization of the B2B ecommerce website, online protection is most needed and cannot be ignored. When you choose an SSL certificate, the number of domains/subdomains should be considered. A few SSL cert examples are RapidSSL wildcard, Sectigo Premium wildcard SSL, UCC SSL certificate, GeoTrust wildcard SSL, etc.
Calls to action are nothing but the elements included in the website that prompt the customers to take action. The more the CTAs, the more will be the conversion rates. The ultimate objective is to increase customer leads.
For example, to get a maximum number of registrations for the workshop to be conducted on building a perfect LinkedIn profile, you need to provide a demo video link of the workshop as a call-to-action Element. After seeing the video, more people will be prompted to register for the workshop. Hence, this acts as a helping hand in increasing the customer pool for your business or its related tasks.
Boost Ecommerce Sales With Social Media
Social media is related to psychology and users’ behavioral research. With the use of proper marketing skills, an ecommerce business can boost sales.
Always use social media platforms to boost brand awareness. Give preference to customers’ efforts where customers praise the content of a site, and win prizes. Moreover, show famous people along with your products. A site owner should promote the content especially when a user has written it. Use hashtags with your posts as you will make your brand easily accessible to users that search for relative products.
Advertise Customer Reviews and Ratings
In the social media age, reliable and positive proof of a product or service can influence the purchasing procedure in a great manner. When users visit ecommerce websites, they try to read reviews before they purchase any product. This means that customer reviews can clear any doubt about a product and play a crucial role in potential customers’ decisions. A good way of benefiting from customer reviews and ratings is to use them in your newsletter strategies, in email marketing as well as in your social media management.
Landing pages should be designed with utmost care and attention as through landing pages only; there are maximum chances of getting the business leads. Moreover, the landing page has one CTA link for entering the customer leads into the sales funnel. In addition, the landing page should be designed to communicate your primary marketing campaign.
Easy Connection to the Sales Team
There are different ways to connect online website visitors and the sales team. One can be through a chatbot that pops up. Nevertheless, sometimes, these uninvited chat popups may seem annoying to the customers. Therefore, the other way is to leave a message asking to fill up the form or provide the data to connect with the sales team. This easy connection with the sales team will help optimize your B2B E-commerce Site.
To give you a quick overview and final suggestion, these features of a business-to-business ecommerce website guide you in optimizing your website. In this competitive world, optimizing your B2B ecommerce site in this competitive world is crucial to stand out from your competitors and generate a good amount of leads for huge sales.
As you have read all these B2B ecommerce strategies, you must remember that before implementing all these strategies, you need thorough planning, analysis, classification, and decision-making for your customers.