Today’s business landscape is more competitive than ever! It’s essential to leverage customer experience to stand out from the crowd – especially when managing an eCommerce website.
But the reality is most CMS platforms don’t offer the robust features and scalability that many businesses need to meet growing customer experience demands. While specific platforms may focus on aesthetics, they lack the flexibility and customization options that enable companies to deliver unique engagements that make customers feel valued.
Shopify Plus provides an elegant solution to this problem, offering the best of both worlds.
What Is Shopify Plus?
Shopify Plus is an enterprise-level eCommerce platform designed to provide a robust, scalable solution for businesses of any size. It features a wide range of tools and features that enable brands to deliver personalized experiences, streamline their supply chain processes, and optimize customer engagement.
With Shopify Plus, you can create custom designs to match your brand’s look and feel and create store sections to highlight special promotions or seasonal items. You can also manage multiple stores from one central dashboard, making it easy to keep track of your customers and orders.
What Are The Benefits of Shopify Plus?
Shopify Plus provides various features that enable businesses to execute an effective UX strategy. Below are some of the unique benefits of using Shopify Plus:
Customizable Checkouts
Creating a seamless checkout process is essential when maximizing conversion rates and reducing customer drop-offs. Shopify Plus enables businesses to create custom checkout pages that match their branding and include features such as order tracking, promotional codes, and more.
While most people think that a checkout page is just a place to enter payment information, Shopify Plus takes it one step further by allowing businesses to create additional opportunities for customer engagement. This includes adding related product recommendations and displaying trust badges. It also includes providing helpful customer service links. These links keep customers confident in the company they’re purchasing goods or services from.
High-Volume Sales Support
If you require high-volume sales support, Shopify Plus is perfect for your business. With advanced fulfillment and payment options, you can ensure orders are processed quickly, and customers receive their items on time. On top of that, Shopify Plus provides detailed analytics and reporting tools to help businesses keep track of their sales performance.
In addition to providing high-volume order support, Shopify Plus offers multiple payment methods, including digital wallets and one-click purchases. This makes it easy for customers to quickly pay for their items without dealing with long checkout forms and provides better, more convenient shopping experiences.
International Storefronts
Shopify Plus also enables businesses to create multiple storefronts for different locations or countries. This allows them to customize their website and products based on each region’s cultures, languages, and currencies. Additionally, it helps businesses save time by automatically updating localized store information as regulations change.
This feature is handy for businesses that want to expand their reach to new markets and customers, as it helps them create localized experiences tailored to each region. The ability to manage multiple currencies and set up shipping rules for international customers is also a significant plus.
Integrations
Shopify Plus provides a variety of integrations and third-party apps to help businesses optimize their eCommerce operations. With these tools, you can connect your Shopify store with other platforms, such as customer relationship management (CRM) systems, product feeds, and more.
Most businesses today rely on multiple systems to run their operations, and Shopify Plus makes it easier to manage all of these systems in one place. This can save time, money, and resources that would otherwise be spent on manually managing multiple platforms.
Wholesale/B2B Capabilities
Shopify Plus also provides features for businesses that want to sell wholesale or B2B, such as discounts and payment terms. With these tools, you can easily set up custom pricing and payment options for each customer or group.
Inventory management is also improved with Shopify Plus’ wholesale capabilities. You can track how much stock you have when it needs to be replenished, and who purchased what items. This helps businesses remain organized and efficient while reducing stockouts, backorders, or canceled purchases due to inventory shortages.
Multi-Channel Integration
Shopify Plus enables businesses to integrate their store with multiple sales channels. This includes online marketplaces such as eBay and Amazon, allowing you to quickly sell your products on these platforms without managing numerous websites or stores.
With the right integrations, businesses can reach a wider audience of potential customers and increase their sales. Integrations also allow companies to easily synchronize their data, such as customer information, inventory numbers, and order history, across all of their sales channels. This helps ensure a consistent shopping experience for customers regardless of where they buy from.
Security
Another critical feature of Shopify Plus is its advanced security measures. All of your customer data, payments, and orders are secured with encryption technology and other industry-standard methods. This helps to protect businesses from fraud and cyberattacks, as well as provide peace of mind for customers when making transactions.
Shopify Plus also has a dedicated team of experts available to help businesses with any technical issues they may encounter. This ensures that stores remain secure and running smoothly no matter the size or complexity of their operations.
Should I Upgrade to Shopify Plus?
Regardless of the size of your business, Shopify Plus is an excellent choice for companies looking to take their eCommerce operations to the next level. Its robust feature set, integrations, and security measures are a great way to streamline operations while providing customers with an optimized shopping experience.
While other CMS platforms may offer similar features, Shopify Plus provides businesses with an all-in-one platform that is tailored to their specific needs. Rather than working with a one-size-fits-all solution, Shopify Plus allows businesses to completely customize their store and maximize their potential.
Start Leveraging The Power of Shopify Plus
While there are many options for businesses looking to upgrade their eCommerce solutions, Shopify Plus provides a wide range of features and integrations. With its advanced security measures, multi-channel integrations, and wholesale capabilities, Shopify Plus can easily become the go-to platform for any business looking to get ahead of its competition.
Author’s Bio
Ville Houttu is the Founder and CEO of Vincit USA. He helped Vincit’s parent company in Finland go public on Nasdaq First North marketplace. Ville has an M.Sc. in Engineering and focuses on a lean working model while scaling operations that prizes development and design innovation. With Ville’s leadership, Vincit USA has been recognized as one of Inc 5000 Fastest-Growing Companies. In 2020, it ranked in the top 50 on the FAST Company’s Best Workplaces for Innovators. He is also one of the few Ironman triathletes who plays pedal steel guitar on several albums on Spotify.