Running a franchise network, or any business spanning across various geographical locations can be a challenge these days. It is not only the franchisees or other types of partners, the logistics, personnel, and marketing aspects that are critical and require constant attention; the competition is also severe for any industry, and both new entrants to…
Category: applications
Why Customers Leave: Megaventory’s Study on Churn
The main ambition for most – if not all companies – is to reach more people and grow their client base. In the mind of many, it’s simple mathematics. More customers means more revenue. Seems reasonable, right? Well, not exactly. According to various studies, it is actually more profitable and cost-effective to retain and satisfy…
The long tail of business software
Following the previous post about where things seem to be going, here’s another one that offers a similar insight into the future. (credit) This Techcrunch guest post by Robert Scoble – in usual Scoble style – rants about a number of things but here’s what intrigued me: Scoble notices that, nowadays, large cloud computing companies…
The blurry line between the enterprise and consumer world
I’ve been catching up on the industry blogs the past couple of days and it’s been really interesting. I found myself confirming -again- that there’s huge value in some of the posts from the world of business software. What are those posts about? They talk about a trend that has been pretty obvious for us…